Responsibility
BRU’ing good. We are proud of our name and care about the society we serve so we’re always striving to make a positive impact.
WE'VE LOST OUR VIRGINITY
We recently said goodbye to virgin plastic across all 500ml IRN-BRU products.
As part of our environmental sustainability programme, No Time To Waste, we’ve taken another step towards our net zero pledges by rolling out 100% recycled plastic (rPET) in our most popular on the go packs.
WE POWERED THE FORKS UP
We’re now using electric forklifts to move products around our warehouses.
We went from gas to lithium battery powered trucks, creating a 65% reduction in CO2 from the previous fleet, that’s 306,778kg less CO2 overall.
Not only are they more economical, more up to date and safer, they also look pretty forkin’ cool.