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Responsibility

BRU’ing good. We are proud of our name and care about the society we serve so we’re always striving to make a positive impact.

WE'VE LOST OUR VIRGINITY

We recently said goodbye to virgin plastic across all 500ml IRN-BRU products.

As part of our environmental sustainability programme, No Time To Waste, we’ve taken another step towards our net zero pledges by rolling out 100% recycled plastic (rPET) in our most popular on the go packs.

Electric forklift in a warehouse

WE POWERED THE FORKS UP

We’re now using electric forklifts to move products around our warehouses.

We went from gas to lithium battery powered trucks, creating a 65% reduction in CO2 from the previous fleet, that’s 306,778kg less CO2 overall.

Not only are they more economical, more up to date and safer, they also look pretty forkin’ cool.